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Make Your Message So Clear Even a Visitor from Space Would Understand
So you’ve just landed on planet Earth from deep space, smack in the middle of the LA metro-plex, not far from Mel’s Diner. No, you haven’t decided to get back in your flying saucer immediately and beat a hasty retreat back to the home world (though I cant’t say I’d blame you if you did).…
Are You Curious?
Writer, broadcaster, and “man of the arts” Arnold Edinborough once wrote, “Curiosity is the very basis of education and if you tell me that curiosity killed the cat, I say only the cat died nobly.” Personally, I don’t believe curiosity killed the cat. I believe curiosity is good for us, whether we’re feline, simian, or…
Artistic Elements & Industrial Design: Does Your Item Pass the Copyright Test?
Whether or not the design elements of cheerleader uniforms can be copyrighted might, at first glance, seem a bit inconsequential. After all, except for certain graphics, school/team colors, or stitch patterns, cheerleader outfits are all pretty much the same, aren’t they? Not so, says the United States Supreme Court, which recently ruled on a case…
Does Your Business Have “App” Appeal?
Having an App for your business is a near must these days. Large business or small, deploying an App fills essentially the same business need that Websites first began to fill 15 or so years ago by providing customers and prospects a digital space in which to interact with your brand. In other words, if…
Do Your Projects Suffer from Scope Creep?
Scope creep—the tendency of a project to grow beyond its original parameters—can happen to the best of us, often despite the best intentions of all involved. Scope creep can rear its head in virtually any aspect of our home or work lives: You stop off at the grocery store for “only” a couple of items…
Is Your Content Marketing Being Heard?
People are inundated with emails, tweets, likes, shares, posts, and more every minute of every hour of every day. Terabytes and petabytes of information course continuously through the arteries of the Internet. What comes after a petabyte (a million gigabytes), I don’t know, but I am sure we’ll all find out soon enough. With all…
Do Your Homework: Brand “Confusion” Can Be Costly
Your brand is the way consumers experience your business. It’s the story of who you are and how you show up in the hearts and minds of consumers and your customers, encompassing everything from your logo and your product or service’s “look and feel,” to the way you interact with customers. What happens when your…
Without a Plan, You Get Nowhere Fast
We don’t get far in life without a plan—some sort of roadmap to guide us from point A to point B and beyond. Sure, we might be able to get by in some areas of our lives without a plan—and I’m all for spontaneity—but, eventually, lacking a plan or a roadmap for the way forward…
Do Your Business Foundations Provide Solid Footing?
As I write this, Oroville Dam in northern California is still in crisis mode, but hasn’t been breached. Hopefully it will not . . . and prayers go out to all in the potential path of destruction. As I’ve been watching the news and catching updates on my favorite feeds the last few days, it’s…
Are You Being Strategic?
“Strategic” is one of those words that has become increasingly popular in the business vernacular. I wonder, though, if most of us know what it truly means, or if it’s nearing status as one of those throwaway words or phrases such as “engagement” or “high quality.” It’s not just enough to use “strategic” as a…
You May Have to Narrow Your Market to Expand Opportunities
The hills of San Diego and southern California are a bit greener these past few weeks. Recent rains have helped ease some of the drought conditions that have turned roadsides, hillsides, and backyards various shades of dusty brown the past few years. I find all the green energizing, purifying, as though the area is undergoing…
Making “Discovery” Connections
How do you know when a prospective customer is a “real” prospect and not just someone who’s too nice or too embarrassed to say “no” or someone who’s so indecisive he or she will never say “yes”? Think about the time and effort you’d save and the resources you could reallocate, if you could only…
Stop Suffering from Social Media Envy
When it comes to Social Media networks, size does matter. Of course, you want a quality audience that’s genuinely interested in your brand and what you have to say, and interested in sharing news about your brand with others, but you also want numbers—BIG numbers. Telling 10 of the most interested and loyal fans all…
The Facts of Life (Insurance)
Let’s face it, for everyone reading this blog your days living large in the jungle canopy and hanging out with your monkey friends and family will, inevitably, come to an end. Sad but true. We only get to be monkeyz on God’s green Earth for so long. I know. This is not a very cheery…
Happy New Year from Barrel O’Monkeyz
Wishing you a Happy New Year from your friends at Barrel O’Monkeyz. May 2017 bring you happiness, peace, joy, and prosperity. Paul June is King Monkey of BARREL O’MONKEYZ, a full-service digital media and marketing group specializing in more creativity, ideas, and fun for action sports marketing, sportswear marketing, sports product marketing, active lifestyle consumer…
Gratitude and Gift Giving Go Hand-in-Hand
Christmas, Hanukah, New Year’s, and various other end of year Holidays are just about here. It’s a time for gift-giving, reflection, and being grateful. Was 2016 all you wanted it to be? Did you get as much out of it as you put into it? Given what you know now, what might you have done…
