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Sometimes ideas just pop into our heads. Intuitively, we seem to know what to say or write about our product or service, or some incredible insight we want to share with the world. The ideas and words come freely, easily, as though they’re on auto-pilot. Then there are other times when the ideas don’t flow…

“Content is King.” That’s what Bill Gates wrote back in 1996 while Microsoft was still the king of software and the Internet, and Google was still toddling in diapers at best. Of course, a lot has changed in 16 years, from the ascent of Apple and the departure of Steve Jobs for his next gig;…

I recently blogged about how people learn and/or absorb messages in different ways—some are visual, others prefer content, while still others are auditory or even tactile. This got me to thinking that leading or managing often follows similar patterns, at least in terms of how people have different styles and approaches. I began to wonder…

In an ideal world, success would be determined by what you know and how hard you were willing to apply that knowledge to solving problems, innovating, and making a difference in the lives of others. Of course, we live in a world of people, so life doesn’t always unfold in ideal ways. With people come…

We take for granted that students learn in different ways. Some are visual learners. For them seeing is believing. Some are more inclined to reading. They get their information through words. Some require more hands-on activities, while for others that’s no so important. Educators must therefore tailor the way they teach to address a variety…

In my end-all, be-all of monkey sales dreams, the ideal transaction would go something like this: I grow a great crop of bananas; I tell my fellow monkeys how awesome the bananas taste and how good they are for them; and then my monkey “prospects” literally fight over who gets to buy the bananas and…

Everyone likes to get a bargain, whether it’s on a big ticket item such as a new car, a great cut of meat, or some knick-knack at a rummage sale across town. But when does getting a great deal begin to back fire on you? Do you ever reach a point of diminishing returns? I…

We’ve all had those projects/business ventures that just don’t feel “right” from the start. They seem to make sense at conception—they may even get us jazzed—but once they get underway, the momentum just sort of fizzles. For every one step forward, you seem to take two steps back; for every one hour billed, you seem…

REVENGE. It sure makes for great movie fodder. After all, what can be better than Ricardo Montalbán (as Khan Noonien Singh in Star Trek II) purring “Revenge is a dish best served cold” to Kirk and crew as the faltering Enterprise faces near-certain doom? Good stuff for the big screen, but revenge as a way…

Back in 1600, when Shakespeare penned Juliet’s now-famous line “What’s in a name? That which we call a rose by any other name would smell as sweet,” I doubt he ever imagined it would be used in a 2012 business blog about “branding.” But here it is. And with my sincere apologies to The Great…

Creativity is amazing. Seemingly out of thin air, creative types produce great works of art and literature, they innovate with architecture, technology, medicine, song. If you can name it, chances are there was a creative person behind it. You think Albert Einstein wasn’t creative when he came up with the theory of relativity? Think again.…

[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com/).] How do you track results from your traditional direct mail or advertising campaigns? If you’re like most small business owners and entrepreneurs, you probably compare the number of phone or email inquiries you get before…