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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

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Finding Balance

Some days, the work never seems to end. You’re going 100 miles per hour and getting nowhere, trapped in a whirlwind of activity. Other days, idle time leads to pacing, anxiety, and lack of focus—there must be something I could be doing! You find it hard to relax, to take advantage of downtime. How can…

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Summer-Friendly Routine Does a Body (and Your Business) Good

There’s something energizing and renewing about the long daylight hours of summer. Sure, if you were among the unfortunate millions in the mid-Atlantic recently basting in the blazing sun as utility crews worked to restore electricity and air conditioning, you may think otherwise. But I know for me that come the long days of June,…

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CAR Stories

Let’s face it. Most resumes are boring—a laundry list of where you’ve worked, when, and your educational credentials. It’s all important stuff, but just what does it tell a prospective employer about the real you and the attributes you bring to the table? Absolutely nothing. Zilch. Nada. So you went to an Ivy League college,…

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Why There Are No Jobs in America

I thought this would be interesting “food” for thought to stir some monkey chatter. As always, your comments are welcome! (Paul) This Is Why There Are No Jobs in America by Porter Stansberry (American financial publisher) I’d like to make you a business offer. Seriously. This is a real offer. In fact, you really can’t…

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The Real Deal

As I race around God’s great Earth kissing frogs in the hopes they turn into beautiful princesses, I’m often asked the key to developing and maintaining a healthy network of business colleagues and a pipeline of leads. While there are undoubtedly many ingredients to the “secret sauce” of business success, I have found the most…

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Tips and Techniques for Overcoming “Content Block”

Sometimes ideas just pop into our heads. Intuitively, we seem to know what to say or write about our product or service, or some incredible insight we want to share with the world. The ideas and words come freely, easily, as though they’re on auto-pilot. Then there are other times when the ideas don’t flow…

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Content Is King . . . And Other Radical Views

“Content is King.” That’s what Bill Gates wrote back in 1996 while Microsoft was still the king of software and the Internet, and Google was still toddling in diapers at best. Of course, a lot has changed in 16 years, from the ascent of Apple and the departure of Steve Jobs for his next gig;…

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Leaders Come in Many Shapes and Sizes

I recently blogged about how people learn and/or absorb messages in different ways—some are visual, others prefer content, while still others are auditory or even tactile. This got me to thinking that leading or managing often follows similar patterns, at least in terms of how people have different styles and approaches. I began to wonder…

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Leveraging the True Power of Relationships

In an ideal world, success would be determined by what you know and how hard you were willing to apply that knowledge to solving problems, innovating, and making a difference in the lives of others. Of course, we live in a world of people, so life doesn’t always unfold in ideal ways. With people come…

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Appeal to Their Senses

We take for granted that students learn in different ways. Some are visual learners. For them seeing is believing. Some are more inclined to reading. They get their information through words. Some require more hands-on activities, while for others that’s no so important. Educators must therefore tailor the way they teach to address a variety…

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In Search of the Perfect Marketing Touch

In my end-all, be-all of monkey sales dreams, the ideal transaction would go something like this: I grow a great crop of bananas; I tell my fellow monkeys how awesome the bananas taste and how good they are for them; and then my monkey “prospects” literally fight over who gets to buy the bananas and…

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Pennywise, Pound Foolish

Everyone likes to get a bargain, whether it’s on a big ticket item such as a new car, a great cut of meat, or some knick-knack at a rummage sale across town. But when does getting a great deal begin to back fire on you? Do you ever reach a point of diminishing returns? I…

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