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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

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Strategic Solutions for Financial and Legal Growth

Does Your Business/Brand Pass the Referral Test?

Nothing beats good word-of-mouth. Whether you’re looking to find a good deal on a purchase, a nice meal out, a plumber you can trust, a new job, or to hire someone to build-up your online presence, when someone you know and trust refers you to a specific vendor or individual, his or her words carry…

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Change: It’s One of Life’s Constants

“God grant me the serenity to accept the things I cannot change, courage to change the things I can; and wisdom to know the difference.” These are words we’re all likely familiar with, even if we don’t know their source or true meaning. Attributed to theologian Reinhold Niebuhr in a 1943 sermon, the roots of…

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Do Something

I’m a doer. I like to get things done. I suspect most of you are doers, too. That’s why you visit my blog. You want some insight on how to get things done. Theodore Roosevelt (26th President of the United States) once said, “Far and away the best prize that life has to offer is…

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If An Apple Falls, Does it Make a Sound?

Today’s headline got the tech and business worlds all a twitter, and even made yours truly take notice: “Android tablets capture 62% of market share in 2013, beating out iPad for the first time.” Could it be true? How could Apple let such a thing happen? Now read the headline again. It says “Android tablets”…

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Give Me a Break

With most schools on the east coast off the week of President’s day, and a good portion of schools shut down for all or part of the same week in the rest of the country—the proverbial winter break for students and teachers—my mind starting wandering back to the heady days of youth, back to when…

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Taking the Lead: You Make the Call

You or your marketing team has generated leads. You have foot traffic, phone calls, Web traffic and/or all of the above . . . but now what? You’ve captured the attention of prospective customers, so what do you want them to do? Many small business owners fail to make obvious calls to action—to ask prospects…

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Sportsmanship on Display

Admittedly I’m more partial to the summer Olympics (volleyball, anyone?), but the spirit of competitiveness and sportsmanship on display at Sochi is refreshing. If you happened to catch Czech snowboarder Sarka Pancochova’s scary fall, where she cracked her helmet, you know what I mean. Pancochova knew she had to have a performance for the ages…

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2nd Annual “War of the Roses” Co-ed Volleyball Tournament for HDSA

North County Volleyball presents the “War of the Roses” two-person king and queen of the beach co-ed volleyball tournament invitational on Saturday, February 8, 2014 to benefit the Huntington’s Disease Society of America (HDSA). “War of the Roses” will be held rain or shine and is limited to 48 people (24 guys and 24 gals).…

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Marketing is More than a Hunch

How many decisions do you make based on hunches or gut feelings? Did you just drop $30K on that new car because you had a “hunch” that it was everything you wanted, needed, and more? Or did you do some online research first, maybe even listening to the recommendations of friends and co-workers? What about…

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Let’s Grow the Opportunity Pie

It’s State of the Union time again. Looking back over the past 12 months at the big picture, it’s hard to say much has changed other than dates on the calendar, a few faces here and there, and the size of the national debt. The economy has shown signs of recovery, only to sputter now…

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I Had the Radio On, I Was Drivin’

There’s something about being on the road that gets my creative juices flowing. Tom Petty said it best in Runnin’ Down a Dream when he sang, “I felt so good, like anything was possible.” Indeed. Maybe it’s the mystery of not knowing what’s around the next bend (despite the best efforts of my very insistent…

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Small Business: Do You Have the Right Stuff?

It’s still early in the new year and, like every January, hope springs eternal. With a clean slate, almost anything seems possible . . . a new job, a new career, a new home, new relationships, maybe even starting a new business. Despite the economic struggles of recent years, small businesses remain the backbone of…

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