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The Business Development Funnel

Are you operating at your full sales potential?

Business Development is all about identifying the right target audience for your product or service and building strong relationships to understand and meet client needs. In Business Development parlance, we know this as the “Sales Funnel.”

Into your “Sales Funnel” go all your prospects—and through relationship building, positioning, and delivering on your brand promise, out of the spout come loyal clients.

It’s a pretty simple formula, really, but of course the monkey is in the details of how best to move from “Prospecting” to “Cultivating” to “Positioning” to “Closing” . . . and at Barrel O’Monkeyz working the details and getting results is what we call fun!

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