Crafting Key Messages: The Heartbeat of a Successful Brand
With brand messaging, if it takes too long to get to the heart of the matter, readers simply move on. Keep it clear, keep it engaging, and watch your brand resonate. Here’s how!
Breathe New Life into Your Existing Content
Re-purposing existing content is a way to gain mileage for your content, reach new audiences, and reinforce your message without being repetitive.
Keep The Ideas Coming: Ways to Overcome Content Block
There are times when the ideas don’t flow or, if we have ideas, we can’t seem to find the words. Here are some “tried and true” ideas to overcome content block and keep the ideas coming.
Is Anyone Hearing Your Message?
The speed of life is no excuse for poor communication at work or at home. Being able to communicate is a vital skill.
Lessons in Communication from the 4th of July
The Declaration of Independence shows us that the most effective communications include both facts and emotion.
Drive Results with a Strategy
Executing without strategy is like swinging from tree to tree in the jungle with your eyes closed. Chances are you’ll miss. Doing something just for the sake of “doing” is not a solution.
You Can Grow Your Business By Narrowing Your Focus
Just because today’s technology gives you the ability to compete on a grand stage doesn’t mean you should. Are you better off being a big fish in a smaller pond?
Target Your Audience
When a message is not targeted, relatable, simple, unique, or of interest to the recipient it won’t be well received or memorable.
Analytics: Know Thy Customer Through Technology
Knowing how many people are accessing your web site, what their experience of it is, and whether they are buying what you’re selling is . . . priceless.
Is Your Content Hitting the Mark?
What good will it do for a search engine to rank your online content highly, only for it to miss the mark with your human readers?
Let’s Explore: Is Taking A Stance Good for Business?
Does your business take a stand on issues? As people, it’s difficult not too. After all, businesses are made up of people. We all have opinions, beliefs, and values—so taking a stand on an issue can be tough to avoid, whether it’s an official company stance or not, especially with social media making it easy…
Refreshing or Redoing Your Website? Don’t Forget the Importance of Design.
A good design can bring a good idea to life in every aspect your brain can imagine and your eye can see, especially in business branding and especially when it comes to your website. How long has it been since you took a good hard look at the impression your website makes? In life and…
