Blogs

Your brand is not just a clever logo, a catchy slogan, and what you say about yourself. Your brand—whether you’re an individual or large corporation—is how you act and behave and are perceived by consumers. It’s a story about you, your business, and your customers—a it’s built on hard work, offering great products and services…

With a personal slogan of “More Creativity, More Ideas, More Fun!” and a company logo that feature’s a blue monkey with a big, wide grin, it should come as no surprise that humor finds its way into my social media posts and blogs quite often. Humor is an important part of who I am and thus…

Your brand is the sum of your actions, your words, how others experience you, and how they perceive you. This holds true whether you’re an individual (personal brand) or you represent an organization (company brand). Your brand is your reputation. It sets expectations, and it’s based on first impressions and lasting impressions, whether those impressions…

What does the story of your brand tell your audience about your products or services . . . about your company? Is your brand nothing more than a logo, a tag line, and a business card, or does your brand connect emotionally with those you serve? (Hint: If it doesn’t, it should.) Your brand represents…