Blogs

Barrel O’Monkeyz helps growing brands unlock smarter growth with a Fractional CMO and AI-powered execution—so your marketing doesn’t just look good, it performs, scales, and drives meaningful results.

There’s an old adage that says “You can’t be everything to everybody.” Attempt to do so in your personal life, and you’ll constantly be trying to please everyone to the point where you stretch yourself so thin that there’s just not enough “you” left to go around for family, friends, and all those relationships that…

A good friend of mine, Frank Cowell of Elevator, recently wrote a blog about “The one thing that will Make or Break Your Marketing.” Any guesses? Budget? Nope. Messaging? Nope. Creative? Nope. Those are all good guesses, and certainly each is critical to successful marketing, but the thing that’s most important—the thing that most often…

“Strategic” is one of those words that has become increasingly popular in the business vernacular. I wonder, though, if most of us know what it truly means, or if it’s nearing status as one of those throwaway words or phrases such as “engagement” or “high quality.” It’s not just enough to use “strategic” as a…

As marketers, we’ve probably all faced one or more of these situations: We’re not converting Web traffic to sales No one’s subscribing to our email list Our free download just sits there with no suitors, like a wallflower at the high school dance We’re getting no takers on our offer of a free consult No…

How many decisions do you make based on hunches or gut feelings? Did you just drop $30K on that new car because you had a “hunch” that it was everything you wanted, needed, and more? Or did you do some online research first, maybe even listening to the recommendations of friends and co-workers? What about…

What if I told you that you could market your product or service to a handful of key individuals and be just as successful, if not more so, as you would casting a wider net to reach a bigger audience? Would you think, “Paul’s been spending too much time on the volleyball court” or “What’s…

There’s an old adage, “You can’t plan for everything.” True. But if you plan for most things, you can put yourself in the best position possible to ACT versus REACT when opportunities and challenges present themselves. Why is this important? I much prefer to act with intention than to react to what life throws my…

In my end-all, be-all of monkey sales dreams, the ideal transaction would go something like this: I grow a great crop of bananas; I tell my fellow monkeys how awesome the bananas taste and how good they are for them; and then my monkey “prospects” literally fight over who gets to buy the bananas and…

Back in 1600, when Shakespeare penned Juliet’s now-famous line “What’s in a name? That which we call a rose by any other name would smell as sweet,” I doubt he ever imagined it would be used in a 2012 business blog about “branding.” But here it is. And with my sincere apologies to The Great…

I hurt my back recently and the outpouring of support from friends, family, and colleagues has been amazing. THANK YOU everyone for your well wishes and your empathy. At times like these, I often like to step back and see if there’s some underlying message I only have to open my eyes and mind to…

Many professional service firms package their services by aiming them at specific audiences or industries. These firms boast capabilities their customers or prospective customers lack, and the extra sets of hands necessary to deliver. Their calls-to-action are direct, tangible, something members of their respective target audiences can wrap their minds around: “We’ll build you a…