Blogs

I am sometimes amazed by the contents of my email inbox, particularly tailor-made messages and offers designed just for me. Of course, as a marketer and entrepreneur in this digital age, I shouldn’t really be that surprised. I get it. Opt-in lists, segmentation, targeted offers from online shopping venues I frequent, and more allows email…

With a personal slogan of “More Creativity, More Ideas, More Fun!” and a company logo that feature’s a blue monkey with a big, wide grin, it should come as no surprise that humor finds its way into my social media posts and blogs quite often. Humor is an important part of who I am and thus…

A blog on the topic of personal branding seemed like a natural follow-up to last week’s “I Know My Brand … Do You Know Yours?” As I started to ponder what to write, I had the strangest sense of Déjà vu. Seems I’d touched on that subject a few years back, so why re-create the…

Marketing 101 teaches us to define our ideal client or customer (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the people we most want to be our customers/clients,…

The mid-winter blahs have no doubt hit our friends to the north, while we southern Californians bask in February sunshine that’s not too hot and not too cold. For me, this always seems like the perfect time of year to get sociable and share a slice of my “life in the sun” (at least virtually)…

[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com/).] How do you track results from your traditional direct mail or advertising campaigns? If you’re like most small business owners and entrepreneurs, you probably compare the number of phone or email inquiries you get before…

[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com).] Nobody likes to be outright “sold to” either online or offline. Just think of the last time you went to lease or buy a car. It’s not much fun to be on the receiving end…

WOW! 10,000 followers and counting on Facebook, Twitter, LinkedIn . . . 50,000 likes! It’s fantastic, right? But what does it all mean? How can you leverage your followers/social media community effectively? How do you get action, results? I recently asked my social media community for help. It was interesting to see who viewed my…

People are talking about you right now—your business, your products, your customer service. Can you afford not to listen? Better yet, how can you become part of the conversation so you can raise awareness of your brand and beef up your marketing efforts? Social media sites allow friends, colleagues, and acquaintances all over the world…

Facebook gets the second most online traffic every day, just behind Google. Not too far behind them are other social media giants such as Twitter, LinkedIn, and scores more tailoring to specific audiences and niches. If that doesn’t get your juices going—if it doesn’t get you thinking your company/brand better jump on the social media…

We all know the famous refrain from the movie, Field of Dreams—“If you build it, they will come.” What worked for Kevin Costner’s character, though, won’t necessarily work for your social media goals. Establishing a presence on your favorite social networking site, such as Facebook or LinkedIn or Twitter, doesn’t guarantee anyone will come calling,…