Blogs

[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com/).] How do you track results from your traditional direct mail or advertising campaigns? If you’re like most small business owners and entrepreneurs, you probably compare the number of phone or email inquiries you get before…

[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com).] Nobody likes to be outright “sold to” either online or offline. Just think of the last time you went to lease or buy a car. It’s not much fun to be on the receiving end…

WOW! 10,000 followers and counting on Facebook, Twitter, LinkedIn . . . 50,000 likes! It’s fantastic, right? But what does it all mean? How can you leverage your followers/social media community effectively? How do you get action, results? I recently asked my social media community for help. It was interesting to see who viewed my…

Often when we hear the term “PR,” we mistakenly think about advertising or press releases, items that companies and individuals use to send information. And, certainly those things are important components of any good PR effort. But PR is so much more. PR is a company’s voice to the people. Just consider the term itself.…

People are talking about you right now—your business, your products, your customer service. Can you afford not to listen? Better yet, how can you become part of the conversation so you can raise awareness of your brand and beef up your marketing efforts? Social media sites allow friends, colleagues, and acquaintances all over the world…

When it comes to search engine relevance and social media success online, content remains king. While the future of search results is ever-changing (check out this fascinating discussion of Facebook, Google, and the nature of relationship driven vs. numbers-driven SEO with two top tech entrepreneurs), one thing remains clear—to get noticed online, you need to…

Facebook gets the second most online traffic every day, just behind Google. Not too far behind them are other social media giants such as Twitter, LinkedIn, and scores more tailoring to specific audiences and niches. If that doesn’t get your juices going—if it doesn’t get you thinking your company/brand better jump on the social media…

We all know the famous refrain from the movie, Field of Dreams—“If you build it, they will come.” What worked for Kevin Costner’s character, though, won’t necessarily work for your social media goals. Establishing a presence on your favorite social networking site, such as Facebook or LinkedIn or Twitter, doesn’t guarantee anyone will come calling,…