Blogs

It’s safe to say that none of us could have foreseen the events of recent weeks as the world grapples with containing the COVID-19 pandemic. Here in the United States, schools, places of worship, and many businesses are shuttered as people shelter in place hoping to avoid infection, including this monkey who is fortunate enough…

In the spirit of St. Patrick’s Day, Barrel O’Monkeyz is running a special promotion now through March 17 where you could win a free one-hour, one-on-one “beverage” meeting with either the King Monkey himself, Paul June, or BOM’s Account Executive Dina Daglas. This would be a great opportunity for you to explore questions about digital…

Companies spend a lot of time and money to get just the right look for their logo, website, and sales materials. The thinking is that by picking the right graphic, color, or design, you’ll capture the attention of your target customers and they’ll be unable to look away. If only it were that easy. It’s…

At the heart of any enduring brand are its key messages—those snippets of content and descriptors about your company and its products and services that get delivered consistently to your target audience through a variety of channels, bringing your brand to life in a way that appeals emotionally to customers and prospects. These are not…

The rites of late winter are upon us. The Superbowl is over. Major League Baseball pitchers and catchers will be reporting to spring training soon. The days are getting longer, and warmer temps are with us more consistently here in southern California. My Dodgers seemed primed for another stand-out year, especially with the recent addition…

It’s award season in the American entertainment industry. You can barely get through a news cycle without hearing about this actress, that producer, or some pop star talking about his or her craft and how simply being nominated for an award is an honor. NOTE: for those who have been sleeping under a rock for…

I’m a firm believer that every day when we wake, we intend to do and be the best for ourselves, our friends, our families, our communities, and for our businesses. I also believe that the start of a fresh year is a special time for reflection, renewal, and re-invigoration, both personally and professionally. What worked…

December is here, which means the holiday gift giving season is upon us. Retailers big and small have stocked their physical and virtual shelves with all sorts of goodies, gadgets, and other temptations for consumers, and all retail marketing is focused on one thing: bringing in the shoppers and their eager wallets and purses filled…

Time flies when you’re having fun, which means summer has come and gone and the holiday season has snuck up on us once again. Thanksgiving is next week, and then we’re on to Hanukkah, Christmas, Kwanzaa, and other winter holidays before we hit the homestretch toward New Year’s. For the Barrel O’Monkeyz family, we have…

When you read a review online do you really, really know for whence it came? Whether it’s a 5-star review or a negative Nancy (or Norm), can you rely on its veracity? After reading a recent Wall Street Journal article, I’m not so sure. In Have Online Reviews Lost All Value? author Rebecca Dolan wonders…

There’s a great debate raging over whether organic results or paid results are better—especially as it relates to digital advertising efforts. While it’s long been assumed that web visitors tend to avoid clicking on search “results” they know to be ads or that are sponsored, the reality is nowadays it’s getting harder to get search…

Facebook and Mark Zuckerberg have been in the news recently—A LOT. Of course, the tech giant has been in the news for years, and usually around the unprecedented growth of Facebook and its reach around the globe and into our daily lives. For the most part, it’s been positive news. These past few weeks, however,…