Blogs

Happy 4th of July everyone! I hope you get to spend time with loved ones enjoying an awesome backyard cookout, family get-together, or maybe even a full-on videogaming adventure with friends across the miles (trust me, it’s a thing). I wanted to share these tips for enjoying the holiday from Mobile Edge, leading designer and…

Sometimes it’s interesting to look back over a certain span of time to see how much things have changed or how much they’ve stayed the same. The United States turns 247 years old on July 4. That’s ancient in people terms, but quite young for a country. What have we learned in our nearly 250…

Summer is a time for travel and vacations, but that doesn’t mean your marketing efforts should take a timeout. While you and your staff are recharging body, mind, and spirit with a little summertime R&R, there are plenty of things you can do over the next several months to ensure your business growth efforts don’t…

Father’s Day is coming right up. How do you honor your dad, whether he’s still with us or not, for the role he has played in your life? A few years back I wrote a blog honoring all dads out there. I was going to write another for this year, but I figured “if it…

There are certain rites of spring’s transition to summer: Mother’s Day, Father’s Day, and high school and college graduations come to mind. While each brings its own unique traditions, gift-giving is a common thread. Mother’s Day may have passed, but Father’s Day and graduation celebrations are still to come. This year, give your dad or…

Science Tells Us Luck is Real – and We Help to Create It! Fresh on the heels of a 2020 that most of us would rather forget, writing about “luck” might seem like an odd topic. But, with St. Patrick’s Day fast approaching, the subject of luck is bound to come up in conversation. In…

Does your business take a stand on issues? As people, it’s difficult not too. After all, businesses are made up of people. We all have opinions, beliefs, and values—so taking a stand on an issue can be tough to avoid, whether it’s an official company stance or not, especially with social media making it easy…

These days, most hospitality and service-related businesses are struggling to stay afloat. With everyone essentially in the same boat, what can you do to set yourself apart? What’s the secret to success? There’s really no secret at all. Much of your success still depends on the basic business concept of providing EXCELLENT customer service. What…

When things are going well, it’s easy for businesses to be generous with their time, resources, patience, and general good will. It’s easy to be confident, bold, and forward thinking. But when times get rough or uncertain, many brands simply retreat, begin to focus inwardly, and hunker down, fearful of the future and what it…

There’s a new buzz word making the rounds in business circles. If you’ve had your ear and eyes to the news grapevine the last few months, I’m sure you’ll recognize it. Close on the heels of the now cliché phrase, “We’re here for you,” is the term “pivot” as it relates to companies making significant…

At the heart of any successful company’s growth strategy, you will find a well-thought out and executed Public Relations campaign, and PR is especially critical now as companies reopen and reconnect with consumers. The content of your public relations leads to dialogue with customers and customers-to-be, and dialogue leads to full-blown conversations that create buzz about…

Even when we’re not dealing with a worldwide pandemic, subsequent economic slow down, and an “uneven” re-opening of businesses and the economy nationwide, digital marketing is not as simple as posting some content to your blog or website and sharing on social media. You need a strategy and the tools to deliver, now more than…