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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

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Strategic Solutions for Financial and Legal Growth

BOM Seahawks Joke

A Lesson in Branding from the NFL

While I didn’t really have a “dog” in this show—my favorite team, the Oakland Raiders haven’t even got a whiff of the playoffs in a decade plus—being a west coaster, I was rooting for the Seattle Seahawks to be crowned champions again this year. One miracle catch had them poised to repeat, but a questionable…

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When Brand Expectations Aren’t Met

Just as we expect the sun to come up tomorrow, or for there to be no one approaching us head-on in our lane when we round a hairpin turn, or that when we toss something up, it will come down, we come to expect certain things from brands. It’s just like the law of physics.…

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