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Whether You Win an Award or Not, the Journey is Worth It

It’s award season in the American entertainment industry. You can barely get through a news cycle without hearing about this actress, that producer, or some pop star talking about his or her craft and how simply being nominated for an award is an honor. NOTE: for those who have been sleeping under a rock for…

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What Can You Do in 2020 to Make the New Year Your Best Yet?

I’m a firm believer that every day when we wake, we intend to do and be the best for ourselves, our friends, our families, our communities, and for our businesses. I also believe that the start of a fresh year is a special time for reflection, renewal, and re-invigoration, both personally and professionally. What worked…

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Holiday Spending: It’s Not Just for Retailers

December is here, which means the holiday gift giving season is upon us. Retailers big and small have stocked their physical and virtual shelves with all sorts of goodies, gadgets, and other temptations for consumers, and all retail marketing is focused on one thing: bringing in the shoppers and their eager wallets and purses filled…

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How Gratitude is Good for Your Business

Time flies when you’re having fun, which means summer has come and gone and the holiday season has snuck up on us once again. Thanksgiving is next week, and then we’re on to Hanukkah, Christmas, Kwanzaa, and other winter holidays before we hit the homestretch toward New Year’s. For the Barrel O’Monkeyz family, we have…

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Online Reviews: Are They for Real?

When you read a review online do you really, really know for whence it came? Whether it’s a 5-star review or a negative Nancy (or Norm), can you rely on its veracity? After reading a recent Wall Street Journal article, I’m not so sure. In Have Online Reviews Lost All Value? author Rebecca Dolan wonders…

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Nine Promotional Hacks to Keep Your Marketing from Taking a Vacation this Summer

Memorial Day is in the rear-view mirror, which means summer weather is about to hit and vacation “season” soon will be in full swing, including for yours truly and the Monkeyz staff. It’s an annual rite that’s good for the body, mind, and spirit—and good for recharging the batteries so you’re in tip-top fighting shape…

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