Blogs

Feeling stuck with your brand? Explore these five branding fundamentals. You might uncover where your message needs sharpening—or spark inspiration for a bold, transformative rebrand.

Without obvious next steps or calls to action, sales messages often fall flat.

Language serves as a potent tool, capable of fostering empathy, building bridges, and transcending barriers. How do the words and attitude you use impact your brand story?

The job of connecting with consumers these days can be tough—but it’s not impossible. How can marketers communicate with people who don’t want to be interrupted?

The authentic, genuine YOU that you present to an audience should NEVER change, but your communication style should change to suit the context and ensure optimal connection and understanding.

Networking may be old school, but that doesn’t mean it’s any less crucial to career or business success. Attend those mixers. Establish those connections. Get engaged.

Businesses must engage prospects and customers where they consume information for work and for pleasure. If you’re not there but they are, you could be (and most likely are) missing out.

Reviews are fundamental to online consumerism. Without reviews to read through, how do you know the widget you’ve been eyeing from “Company X” is all it’s cracked up to be? You’ve never heard of Company X and their particular version of widget, so how can you be sure you’re getting good value for your money?…

Summer is a time for travel and vacations, but that doesn’t mean your marketing efforts should take a timeout. While you and your staff are recharging body, mind, and spirit with a little summertime R&R, there are plenty of things you can do over the next several months to ensure your business growth efforts don’t…

Science Tells Us Luck is Real – and We Help to Create It! Fresh on the heels of a 2020 that most of us would rather forget, writing about “luck” might seem like an odd topic. But, with St. Patrick’s Day fast approaching, the subject of luck is bound to come up in conversation. In…

When things are going well, it’s easy for businesses to be generous with their time, resources, patience, and general good will. It’s easy to be confident, bold, and forward thinking. But when times get rough or uncertain, many brands simply retreat, begin to focus inwardly, and hunker down, fearful of the future and what it…

There’s a new buzz word making the rounds in business circles. If you’ve had your ear and eyes to the news grapevine the last few months, I’m sure you’ll recognize it. Close on the heels of the now cliché phrase, “We’re here for you,” is the term “pivot” as it relates to companies making significant…