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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

Blogs

Strategic Solutions for Financial and Legal Growth

BOM The Gathering Time for Change

Time for Change: What’s Your Next Move?

Leaders are wired to solve problems—but real, lasting change? That takes imagination, courage, action. At the latest, The Gathering, we explored the mindset shift from survival to sage, from fear to possibility. It’s not a panel or pitch—just real conversation, shared insight, and new beginnings.

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Artistic Elements & Industrial Design: Does Your Item Pass the Copyright Test?

Whether or not the design elements of cheerleader uniforms can be copyrighted might, at first glance, seem a bit inconsequential. After all, except for certain graphics, school/team colors, or stitch patterns, cheerleader outfits are all pretty much the same, aren’t they? Not so, says the United States Supreme Court, which recently ruled on a case…

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Brand

Do Your Homework: Brand “Confusion” Can Be Costly

Your brand is the way consumers experience your business. It’s the story of who you are and how you show up in the hearts and minds of consumers and your customers, encompassing everything from your logo and your product or service’s “look and feel,” to the way you interact with customers. What happens when your…

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