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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

Blogs

Strategic Solutions for Financial and Legal Growth

BOM Customer Service

Customer Service: Your Golden Opportunity to Exceed Expectations

When this King Monkey decides to part with his hard-earned dough, he expects to be treated well. I don’t think I have unrealistic expectations. I simply expect the product or service I buy to deliver on its promise—that’s first and foremost. If it’s supposed to slice and dice, then it darn well better slice and…

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Customers

Make “Get to Know Your Customers Day” an Every Day Occurrence

Did you observe “Get to Know Your Customers Day?” It was last Thursday, July 21. It’s a day designed to encourage businesses to reach out to their customers and get to know them better. Sounds like a good idea to me, and if you did miss it, there’s no need to fret. The next one…

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In Search of the Perfect Marketing Touch

In my end-all, be-all of monkey sales dreams, the ideal transaction would go something like this: I grow a great crop of bananas; I tell my fellow monkeys how awesome the bananas taste and how good they are for them; and then my monkey “prospects” literally fight over who gets to buy the bananas and…

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The Art of Serving (and Honoring) Others

Why do we serve others? Is it because we expect something (usually monetary) in return? Is it because of some religious or philosophical conviction? Or is it simply because serving others makes us feel good? For most of us, the reasons we serve others are probably some combination of the above, weighted differently depending on…

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Maybe it’s not Just the Economy: Meeting Customer Needs

These days, if you find yourself beating your head against the wall trying to generate more sales or get new clients only to come up empty again and again, it’s easy to blame the economy. Everyone’s doing it  . . . and for many, their woes are connected to the current business climate. But rather…

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Think Outside the Box

Success used to hinge on your ability to demonstrate value to your prospects and customers. You had a product or service to deliver, a sales message, you advertised in local or regional media, and voila—if people liked what they saw or read, or heard positive things from a friend or family member, you had customers.…

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Don’t Lose Sight of Your Number One Fans

Here are some observations straight from the King Monkey, high in the jungle canopy after attending four tradeshows in six weeks has left me sick as a dog. (“Sleep? Who needs sleep? I’ll sleep when I’m dead. Well, maybe I could use a little rest . . .”) Business success has always been and will…

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