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When this King Monkey decides to part with his hard-earned dough, he expects to be treated well. I don’t think I have unrealistic expectations. I simply expect the product or service I buy to deliver on its promise—that’s first and foremost. If it’s supposed to slice and dice, then it darn well better slice and…

Nothing beats good word-of-mouth. Whether you’re looking to find a good deal on a purchase, a nice meal out, a plumber you can trust, a new job, or to hire someone to build-up your online presence, when someone you know and trust refers you to a specific vendor or individual, his or her words carry…

Who are your customers? Do you know them, really . . . or do you just think you do. For most small- to medium-sized businesses, I’m betting on the latter, and here’s why: you would be amazed at how many times I’ve been asked to spearhead a marketing effort, or retool one, without benefit of…

These days, as consumers, we expect the businesses we frequent to be concerned with more than just their bottom lines. Sure, we still demand top quality products and services, but merely satisfying our demand for materials, things, and know-how just doesn’t cut it anymore. Businesses need to stand for something, preferably something bigger than just their bottom…

I’ve had my iPad2 for less than a year and already I’m hearing talk the iPad3 is likely to make its debut this spring. Heck, I’ve barely explored all my iPad2 features  . . . and now this, on the heels of a similarly timed transition for the iPhone 4 and its iPhone 4s successor.  Was such…

These days, if you find yourself beating your head against the wall trying to generate more sales or get new clients only to come up empty again and again, it’s easy to blame the economy. Everyone’s doing it  . . . and for many, their woes are connected to the current business climate. But rather…

Often when we hear the term “PR,” we mistakenly think about advertising or press releases, items that companies and individuals use to send information. And, certainly those things are important components of any good PR effort. But PR is so much more. PR is a company’s voice to the people. Just consider the term itself.…

Setting proper expectations is often be the key to customer satisfaction, and customer satisfaction, we all know is the key to referrals, retention, and repeat sales. Case in point—your client thinks he or she is getting a Cadillac, but what you’re able to deliver is a Ford Focus (my apologies for the analogy to all…

Here are some observations straight from the King Monkey, high in the jungle canopy after attending four tradeshows in six weeks has left me sick as a dog. (“Sleep? Who needs sleep? I’ll sleep when I’m dead. Well, maybe I could use a little rest . . .”) Business success has always been and will…