What Makes Your Brand Unique?

What does the story of your brand tell your audience about your products or services . . . about your company? Is your brand nothing more than a logo, a tag line, and a business card, or does your brand connect emotionally with those you serve? (Hint: If it doesn’t,...

Unplug and Get Creative

I never know, week to week, from where the seeds of my next blog might come. Sometimes, something will catch my eye—a news article, TV show, chance encounter, LinkedIn post, or some other social media share. It’s all part of the creative process, and this week I’ve...

I Had the Radio On, I Was Drivin’

There’s something about being on the road that gets my creative juices flowing. Tom Petty said it best in Runnin’ Down a Dream when he sang, “I felt so good, like anything was possible.” Indeed. Maybe it’s the mystery of not knowing what’s around the next bend...

Innovation Alone No Guarantee of Success

Just because something is innovative, does that mean commercial success is assured? If you listen to most politicians, you’d think the answer is “yes.” Innovation is good, they tell us. Innovation is what drives the American economy, makes us different, makes us want...

Bring on the Sunshine

Cap and gown ceremonies, bridal bouquets, and the telltale absence of school busses on the roads tells me it must be summer again . . . or at least we’re getting mighty close. Summer officially arrives on June 21 at 1:04 a.m. EDT, but already the days are long and...