Blogs

As temperatures rise, brands have a golden opportunity to amplify market visibility with promotional products tailored for summer. Let’s see how.

Executing without strategy is like swinging from tree to tree in the jungle with your eyes closed. Chances are you’ll miss. Doing something just for the sake of “doing” is not a solution.

Many great ideas simply shrivel on the vine. Building a strategy to support your great idea is the key to bettering your odds for success.

Many great ideas simply shrivel on the vine. Building a strategy to support your great idea is the key to bettering your odds for success.

Guesswork and worry are huge energy drains. Imagine what removing those drains through planning would do for your life, your business, and your career.

We’ve always known that people learn differently. Some prefer verbal interaction (using words, both in speech and writing), while some are more visual (they prefer to use pictures and images), and others prefer to learn through sound and music (aural). In fact, many experts agree there are seven learning styles that guide the way we…

Do you know what success looks like for your new project, product launch, sales/marketing campaign, or branding/re-branding efforts? Courtesy of Merriam Webster, the standard definition of success goes something like this: “the degree or measure of succeeding; a favorable or desired outcome; the attainment of wealth, favor, or eminence; or one that succeeds.” As you…

There’s a great debate raging over whether organic results or paid results are better—especially as it relates to digital advertising efforts. While it’s long been assumed that web visitors tend to avoid clicking on search “results” they know to be ads or that are sponsored, the reality is nowadays it’s getting harder to get search…

Facebook and Mark Zuckerberg have been in the news recently—A LOT. Of course, the tech giant has been in the news for years, and usually around the unprecedented growth of Facebook and its reach around the globe and into our daily lives. For the most part, it’s been positive news. These past few weeks, however,…

My wife was sharing with me the other day a business concept and it got me to thinking about this week’s blog topic: capturing great new ideas and seeing them through from ideation to realization. We’ve all been there, and the process goes something like this: You’ve just come up with an idea—a really great…