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Strategic Solutions for Financial and Legal Growth
Inbound Marketing: It All Adds Up
“If you build it, he will come,” may be a classic movie quote (number 39 all time on The American Film Institute’s Top 100 Movie Quotes), but as a business maxim, it just doesn’t pass muster. Let’s face it, there are no guarantees in business. As any entrepreneur, business owner, and executive knows, you could…
When Brand Expectations Aren’t Met
Just as we expect the sun to come up tomorrow, or for there to be no one approaching us head-on in our lane when we round a hairpin turn, or that when we toss something up, it will come down, we come to expect certain things from brands. It’s just like the law of physics.…
Look Before You Leap (otherwise, how do you know you’re solving the right problem?)
Do you LEAP before you LOOK? Chance are you don’t . . . and chances are you wouldn’t buy a new car or home or invest money without first doing your homework. Why then do many agencies start with “how” a thing is going to be done before first fully understanding what it is you…
