Blogs

Science Tells Us Luck is Real – and We Help to Create It! Fresh on the heels of a 2020 that most of us would rather forget, writing about “luck” might seem like an odd topic. But, with St. Patrick’s Day fast approaching, the subject of luck is bound to come up in conversation. In…

Does your business take a stand on issues? As people, it’s difficult not too. After all, businesses are made up of people. We all have opinions, beliefs, and values—so taking a stand on an issue can be tough to avoid, whether it’s an official company stance or not, especially with social media making it easy…

These days, most hospitality and service-related businesses are struggling to stay afloat. With everyone essentially in the same boat, what can you do to set yourself apart? What’s the secret to success? There’s really no secret at all. Much of your success still depends on the basic business concept of providing EXCELLENT customer service. What…

When things are going well, it’s easy for businesses to be generous with their time, resources, patience, and general good will. It’s easy to be confident, bold, and forward thinking. But when times get rough or uncertain, many brands simply retreat, begin to focus inwardly, and hunker down, fearful of the future and what it…

There’s a new buzz word making the rounds in business circles. If you’ve had your ear and eyes to the news grapevine the last few months, I’m sure you’ll recognize it. Close on the heels of the now cliché phrase, “We’re here for you,” is the term “pivot” as it relates to companies making significant…

At the heart of any successful company’s growth strategy, you will find a well-thought out and executed Public Relations campaign, and PR is especially critical now as companies reopen and reconnect with consumers. The content of your public relations leads to dialogue with customers and customers-to-be, and dialogue leads to full-blown conversations that create buzz about…

Even when we’re not dealing with a worldwide pandemic, subsequent economic slow down, and an “uneven” re-opening of businesses and the economy nationwide, digital marketing is not as simple as posting some content to your blog or website and sharing on social media. You need a strategy and the tools to deliver, now more than…

Now that businesses are reopening and the economy is seeing a bit of a bounce back, it’s time to revisit those crucial elements of your business growth strategy. Needless to say, how you utilize social media should be chief among your marketing tactics when it comes to engaging customers and reaching out to potential new ones. In…

Businesses are slowly beginning to open their doors—virtual or otherwise—across the country. As they do, consumers look to company websites and social media pages for up-to-date information that reflects the current state of the business, as well as a way for them to buy product, arrange services, or get information. IS YOUR WEBSITE UP TO…

In the best of all worlds, for every decision we make and every action we take we would have sufficient time to consider every angle, think through all scenarios, and answer every “what if” question that comes to mind. We don’t live in such a world. In business, especially, success often depends on the ability…

Many bricks and mortar businesses are using their down time due to the Coronavirus shutdowns to clean up, renovate, organize, and do a lot of little things they could never get to because they were too busy and their stores or establishments too full. Kudos to them for trying to make the best of a…

The most successful companies are those best able to adapt to rapid change in the marketplace. It goes without saying that the last few weeks have seen a whirlwind of upheavals across the globe on numerous personal and professional fronts due to the COVID-19 pandemic. On the business side of things, supply chains, design chains,…