When Opportunity Knocks, Are You Ready for Action?
Many great ideas simply shrivel on the vine. Building a strategy to support your great idea is the key to bettering your odds for success.
Bring Great Ideas to Life with Strategy
Many great ideas simply shrivel on the vine. Building a strategy to support your great idea is the key to bettering your odds for success.
Are You Planning for Success?
Guesswork and worry are huge energy drains. Imagine what removing those drains through planning would do for your life, your business, and your career.
Language: It’s in the Way That You Use It
Language serves as a potent tool, capable of fostering empathy, building bridges, and transcending barriers. How do the words and attitude you use impact your brand story?
Does Your Content Give Consumers What They Want?
The job of connecting with consumers these days can be tough—but it’s not impossible. How can marketers communicate with people who don’t want to be interrupted?
Know Your Communication Style: Time, Place, and Audience Matter
The authentic, genuine YOU that you present to an audience should NEVER change, but your communication style should change to suit the context and ensure optimal connection and understanding.
Networking Remains Crucial to Career and Business Success
Networking may be old school, but that doesn’t mean it’s any less crucial to career or business success. Attend those mixers. Establish those connections. Get engaged.
Is This the Year You Get Serious About Social Media?
Businesses must engage prospects and customers where they consume information for work and for pleasure. If you’re not there but they are, you could be (and most likely are) missing out.
Organic vs. Paid Search Results: Where’s the Sweet Spot for My Brand?
There’s a great debate raging over whether organic results or paid results are better—especially as it relates to digital advertising efforts. While it’s long been assumed that web visitors tend to avoid clicking on search “results” they know to be ads or that are sponsored, the reality is nowadays it’s getting harder to get search…
Transparency Builds Customer Loyalty and Trust
Facebook and Mark Zuckerberg have been in the news recently—A LOT. Of course, the tech giant has been in the news for years, and usually around the unprecedented growth of Facebook and its reach around the globe and into our daily lives. For the most part, it’s been positive news. These past few weeks, however,…
After the Initial Idea, What Comes Next? Strategy, of Course
My wife was sharing with me the other day a business concept and it got me to thinking about this week’s blog topic: capturing great new ideas and seeing them through from ideation to realization. We’ve all been there, and the process goes something like this: You’ve just come up with an idea—a really great…
Refreshing or Redoing Your Website? Don’t Forget the Importance of Design.
A good design can bring a good idea to life in every aspect your brain can imagine and your eye can see, especially in business branding and especially when it comes to your website. How long has it been since you took a good hard look at the impression your website makes? In life and…
