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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

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BOM Are You Planning for Success

Are You Planning for Success?

Guesswork and worry are huge energy drains. Imagine what removing those drains through planning would do for your life, your business, and your career.

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Does Your Content Give Consumers What They Want?

Does Your Content Give Consumers What They Want?

The job of connecting with consumers these days can be tough—but it’s not impossible. How can marketers communicate with people who don’t want to be interrupted?

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Know Your Communication Style: Time, Place, and Audience Matter

Know Your Communication Style: Time, Place, and Audience Matter

The authentic, genuine YOU that you present to an audience should NEVER change, but your communication style should change to suit the context and ensure optimal connection and understanding.

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Networking Remains Crucial to Career and Business Success

Networking Remains Crucial to Career and Business Success

Networking may be old school, but that doesn’t mean it’s any less crucial to career or business success. Attend those mixers. Establish those connections. Get engaged.

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Master the art of pacing yourself to ensure there’s something left in the tank come December.

Pace Yourself and Your Business So You Can Maintain Momentum through the Holidays

After a long year, you’ve earned a holiday respite from the daily grind. But you must also maintain momentum toward the goals you set at the start of the year. Master the art of pacing yourself to ensure there’s something left in the tank come December.

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Ten Keys to Staying Focused When Times Are Busy

Ten Keys to Staying Focused When Times Are Busy

What are you doing to cope with the daily distractions and diversions of December holidays? Try out my “Ten Keys to Staying Focused When Times Are Busy.”

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Non-Retailers Need to Market During the Holidays Too

Non-Retailers Need to Market During the Holidays Too

This time of year, marketing seems to be focused on one thing: attracting shoppers and their eager wallets and purses filled with credit cards and cash. That said, there’s still plenty of consumer bandwidth left for non-retailers to get in on the holiday season action.

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BOM Energy Gains and Drains

Do You Work Smart? Tips for Overcoming Energy Drains at Work and Elsewhere

In business and in life, there are just some things we love to do and some things we abhor—even if we’re good at them. What we like gives us energy, what we don’t drains it. In that light, let’s explore some realistic options for overcoming energy drains and gains at home and at work.

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Making Innovation Profitable

But Is It Commercial?

Successful innovators not only consider the practical applications of their ideas—will this product solve a problem or fill a need—the entrepreneur in them also weighs whether the idea will be sellable. In other words, will anyone want or buy the resulting product or service?

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Do You Have “Go To” Star Performers on Your Team?

No matter what our business entails, we all need a star performer (or two) on our teams to make success possible and sustainable.

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Lessons Learned from Family

You Can Learn a Lot About Success from Family Dynamics

My family taught me a lot about being successful. As the youngest child, I learned by watching my older siblings try, fail, learn from their mistakes, and succeed. I also learned the value of collaboration, communication, and cooperation.

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Who Stands Out as a Stand-In?

As you go out into the world to represent your brand, who can you rely on to hold down the fort at home? Who’s your pinch-hitter? This is an important topic for leaders who attend or participate in tradeshows like the PPAI Expo premium show in Las Vegas or the SAAC Expo in San Diego—events that take them out of…

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