Analytics: Know Thy Customer Through Technology
Knowing how many people are accessing your web site, what their experience of it is, and whether they are buying what you’re selling is . . . priceless.
Is Your Content Hitting the Mark?
What good will it do for a search engine to rank your online content highly, only for it to miss the mark with your human readers?
Are You Planning for Success?
Guesswork and worry are huge energy drains. Imagine what removing those drains through planning would do for your life, your business, and your career.
Language: It’s in the Way That You Use It
Language serves as a potent tool, capable of fostering empathy, building bridges, and transcending barriers. How do the words and attitude you use impact your brand story?
Does Your Content Give Consumers What They Want?
The job of connecting with consumers these days can be tough—but it’s not impossible. How can marketers communicate with people who don’t want to be interrupted?
