Blogs

Just because today’s technology gives you the ability to compete on a grand stage doesn’t mean you should. Are you better off being a big fish in a smaller pond?

When a message is not targeted, relatable, simple, unique, or of interest to the recipient it won’t be well received or memorable.

Knowing how many people are accessing your web site, what their experience of it is, and whether they are buying what you’re selling is . . . priceless.

What good will it do for a search engine to rank your online content highly, only for it to miss the mark with your human readers?

Guesswork and worry are huge energy drains. Imagine what removing those drains through planning would do for your life, your business, and your career.

Language serves as a potent tool, capable of fostering empathy, building bridges, and transcending barriers. How do the words and attitude you use impact your brand story?

The job of connecting with consumers these days can be tough—but it’s not impossible. How can marketers communicate with people who don’t want to be interrupted?

Businesses must engage prospects and customers where they consume information for work and for pleasure. If you’re not there but they are, you could be (and most likely are) missing out.

Summer is a time for travel and vacations, but that doesn’t mean your marketing efforts should take a timeout. While you and your staff are recharging body, mind, and spirit with a little summertime R&R, there are plenty of things you can do over the next several months to ensure your business growth efforts don’t…

There are certain rites of spring’s transition to summer: Mother’s Day, Father’s Day, and high school and college graduations come to mind. While each brings its own unique traditions, gift-giving is a common thread. Mother’s Day may have passed, but Father’s Day and graduation celebrations are still to come. This year, give your dad or…

It’s hard to read the news these days and NOT hear about how artificial intelligence (AI) is impacting our lives. From images and content your read online, to law enforcement and health care, chances are AI has impacted your life already and you don’t even know it. Where is this all going? To find out,…

Does your business take a stand on issues? As people, it’s difficult not too. After all, businesses are made up of people. We all have opinions, beliefs, and values—so taking a stand on an issue can be tough to avoid, whether it’s an official company stance or not, especially with social media making it easy…