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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

MONKEYZ BLOG

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The Monkeyz Blog helps brands thrive, learn, and innovate—sharing expert insights from the Barrel O’Monkeyz team to spark growth and fresh ideas.

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Where Is This Generation’s “Greatest”?

For the past few weeks, I’ve focused on “entitlements,” mainly from the perspective of how some feel they’re entitled to something they’re not necessarily owed. Given recent events and the overall financial plight of our country, it shouldn’t take a simian with super intelligence to figure out why such thoughts were foremost in my mind.…

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Lead by Example

When you were little, I wager more than one adult asked you, “When you grow up, how are you going to change the world?” I was no different. I daydreamed often about how I was going to change things. I’d become president, be an astronaut, a doctor, or do something really cool, like act in…

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Time to Drop the Entitlement Attitude

The country’s financial ills aren’t going to fix themselves. We’ve got friends around the world, especially in Europe, hurting just as bad as (or worse than) us, and we’ve got enemies who would love nothing more than to see the United States crumble. And here at home, frankly, no matter what side of the political…

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It’s Your Move

What do you do when times get tough, personally or professionally? Do you curl up in a ball and try to ride it out, hoping for the best, or do you take action? This King Monkey believes nothing’s going to happen unless you make it happen. Just as the military teaches soldiers to move when attacked, to initiate…

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Attitude Speaks Louder Than Words

No doubt, actions speak louder than words. But what about attitude? Does attitude speak louder than words? A whole science (Neurolinguistics) has grown up around the study of language and how it affects the brain. This King Monkey is no expert on the topic, but it boils down to the notion of how you say…

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Patience in Short Supply

Maybe it’s because most of us grew up glued to the TV set where issues resolved themselves neatly (complete with laugh track and/or dramatic music!) in 23 minutes for the typical half-hour sitcom, or 43 minutes for hour-long dramas, but “patience” seems in short supply these days. It’s like Freddy Mercury once crooned, “I want…

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The Changing World of Work

I wager that few of your high school teachers or college professors—and certainly not your Mom or Dad—told you years ago that your work day could be conducted poolside or reclining on the beach with friends and family nearby playing volleyball, grilling  steaks or veggie burgers, and sipping a few cold ones. Yet nowadays, especially…

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Let There be Fireworks

Sometimes you need to celebrate, just for the sake of celebrating . . . even when things are looking down. Take this Independence Day, for example. Is everything perfect in America? Well, between the economy, deficit reduction battles, high gas prices, out-of-control wildfires, flooding, wars overseas, terror threats on the home front, and the sad…

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Think Outside the Box

Success used to hinge on your ability to demonstrate value to your prospects and customers. You had a product or service to deliver, a sales message, you advertised in local or regional media, and voila—if people liked what they saw or read, or heard positive things from a friend or family member, you had customers.…

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Turning Lemons into Lemonade

There’s an old saying in Public Relations: “There’s no such thing as bad PR.” Now, I’m partial to positive attention, myself, but I have to admit if it wasn’t for negative PR, some folks would get no attention at all (especially celebrities). At the very least, it seems to keep them in the spotlight and…

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Be Part of the Conversation

When it comes to search engine relevance and social media success online, content remains king. While the future of search results is ever-changing (check out this fascinating discussion of Facebook, Google, and the nature of relationship driven vs. numbers-driven SEO with two top tech entrepreneurs), one thing remains clear—to get noticed online, you need to…

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Quick Hits from the King Monkey

Job Oportunity—Safe to say that 54,000 new private sector jobs a month isn’t likely to create a sense of economic euphoria anytime soon, but it’s sure better than negative job growth. As our economy sluggishly signals an overall upswing, the hemorrhaging seems to be over for the most part: companies are growing revenues and there…

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Winning Combination: Strategy and Tactics

Many professional service firms package their services by aiming them at specific audiences or industries. These firms boast capabilities their customers or prospective customers lack, and the extra sets of hands necessary to deliver. Their calls-to-action are direct, tangible, something members of their respective target audiences can wrap their minds around: “We’ll build you a…

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Balancing Business Development with Work for Current Clients

Ask a business consultant about finding the right balance between time for new business development and getting client work done, and you’ll likely get an earful on time management and setting priorities. Those skills are certainly important, and many of us could use some brushing up from time to time, but chances are if you…

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Putting People Behind Your Brand

Facebook gets the second most online traffic every day, just behind Google. Not too far behind them are other social media giants such as Twitter, LinkedIn, and scores more tailoring to specific audiences and niches. If that doesn’t get your juices going—if it doesn’t get you thinking your company/brand better jump on the social media…

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Strong Strategy + Strong Tactics = Social Media Success

We all know the famous refrain from the movie, Field of Dreams—“If you build it, they will come.” What worked for Kevin Costner’s character, though, won’t necessarily work for your social media goals. Establishing a presence on your favorite social networking site, such as Facebook or LinkedIn or Twitter, doesn’t guarantee anyone will come calling,…

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