Blogs

There are certain rites of spring’s transition to summer: Mother’s Day, Father’s Day, and high school and college graduations come to mind. While each brings its own unique traditions, gift-giving is a common thread. Mother’s Day may have passed, but Father’s Day and graduation celebrations are still to come. This year, give your dad or…

It’s hard to read the news these days and NOT hear about how artificial intelligence (AI) is impacting our lives. From images and content your read online, to law enforcement and health care, chances are AI has impacted your life already and you don’t even know it. Where is this all going? To find out,…

Nowadays, whether it’s for work or for play, we take our tech with us everywhere we go—even moms. When we don’t have our tech with us, or worse yet we drop and damage it, we’re at a loss. This Mother’s Day, busy moms are sure to appreciate a practical and thoughtful gift that supports their…

We can’t be all work and no play. I’m even known to kick back on occasion. For students, the need to take a break can be very real, especially this time of year. In this look at what’s inside student go-bags, let’s explore some essentials: mobile power, and how to protect against dropping or bumping…

Does your business take a stand on issues? As people, it’s difficult not too. After all, businesses are made up of people. We all have opinions, beliefs, and values—so taking a stand on an issue can be tough to avoid, whether it’s an official company stance or not, especially with social media making it easy…

At the heart of any successful company’s growth strategy, you will find a well-thought out and executed Public Relations campaign, and PR is especially critical now as companies reopen and reconnect with consumers. The content of your public relations leads to dialogue with customers and customers-to-be, and dialogue leads to full-blown conversations that create buzz about…

Even when we’re not dealing with a worldwide pandemic, subsequent economic slow down, and an “uneven” re-opening of businesses and the economy nationwide, digital marketing is not as simple as posting some content to your blog or website and sharing on social media. You need a strategy and the tools to deliver, now more than…

Now that businesses are reopening and the economy is seeing a bit of a bounce back, it’s time to revisit those crucial elements of your business growth strategy. Needless to say, how you utilize social media should be chief among your marketing tactics when it comes to engaging customers and reaching out to potential new ones. In…

Businesses are slowly beginning to open their doors—virtual or otherwise—across the country. As they do, consumers look to company websites and social media pages for up-to-date information that reflects the current state of the business, as well as a way for them to buy product, arrange services, or get information. IS YOUR WEBSITE UP TO…

In the best of all worlds, for every decision we make and every action we take we would have sufficient time to consider every angle, think through all scenarios, and answer every “what if” question that comes to mind. We don’t live in such a world. In business, especially, success often depends on the ability…

Many bricks and mortar businesses are using their down time due to the Coronavirus shutdowns to clean up, renovate, organize, and do a lot of little things they could never get to because they were too busy and their stores or establishments too full. Kudos to them for trying to make the best of a…

The most successful companies are those best able to adapt to rapid change in the marketplace. It goes without saying that the last few weeks have seen a whirlwind of upheavals across the globe on numerous personal and professional fronts due to the COVID-19 pandemic. On the business side of things, supply chains, design chains,…