Blogs

Where has the summer gone? Hopefully, the summer months have been treating you well and you’ve been able to balance a bit of play time with work time. But with Labor Day just around the corner, it’s back to school and back to work . . . and a whole new sort of balancing act…

What if I told you that you could market your product or service to a handful of key individuals and be just as successful, if not more so, as you would casting a wider net to reach a bigger audience? Would you think, “Paul’s been spending too much time on the volleyball court” or “What’s…

The sales this week of the Boston Globe and the Washington Post to John Henry (Boston Red Sox majority owner) and Jeff Bezos (Amazon founder), respectively, got me to wondering why such successful business leaders would venture into print media—arguably a dying industry. The more I thought about it, the more I realized these sales…

Communication, by its very nature, is a two way street. Someone speaks and someone listens—well, hopefully someone listens—and then someone speaks again; or someone writes and someone responds, and so on. People also communicate non-verbally. A gesture here and a wink there can have the same effect as words. People communicate in-person, face-to-face; by telephone;…

If, like me, you’ve been skimming the headlines recently (online, of course) and ducking the constant barrage of what’s happening where and when—from the Trayvon Martin case and the Edward Snowden stare down, to D.C. politics as usual and the birth of a future king—you’re probably feeling a bit overwhelmed, maybe even a little anxious.…

While the lone wolf, silent hero is certainly popular in movies, books, and TV these days, when it comes to real life few of us truly “go it alone.” Instead, we rely on networks of friends, family, co-workers—you name it—when the going is good and especially when the going gets tough. Think about it. It’s…

This past long holiday weekend, I couldn’t help but contemplate the state of workplace America, especially as I strolled the beach, smartphone in one hand, sunscreen in the other, and visions of the next great volleyball match dancing in my head. Independence Day fell on a Thursday this year, close enough to the weekend to…

The Fourth of July is upon us. Without question, that means it’s time for baseball, barbeques, family and friend get-togethers, fireworks, parades . . . and for yours truly as much beach volleyball as these aging (ahem!) bones and muscles can stand. I like to think that our founding fathers would find comfort in the…

As shout out to all who attended, organized, or otherwise participated in these fantastic events during the month of June. A good time was had by all!

Catching the news these days (and it’s tough not to, between 24 x 7 cable news networks and ever-present Internet news feeds), it’s clear a lot of the newsmakers out there could use an attitude adjustment. From the stagnation that is Washington DC, to Russian president Putin’s purported pocketing of New England Patriots owner Robert…

The entries submission deadline has come and gone, but you can still attend this “kick-ass cocktail kickoff and awards show” June 26, 2013 at the House of Blues, 1055 Fifth Avenue, Downtown, San Diego 92101. The 2013 San Diego AMA American Marketer of the Year (AMY) Awards event recognizes marketing professionals and their work from…

Marketing 101 teaches us to define our ideal client or customer (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the people we most want to be our customers/clients,…