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HDSA “Celebration of HOPE Gala 2014” October 17

The Huntington’s Disease Society of America San Diego Chapter’s “Celebration of HOPE Gala 2014” is coming up on Friday, October 17, at the Manchester Grand Hyatt. This event features great food and drinks, dancing, an exciting live and silent auction, and talks from Steve Fisher, Head Coach, SDSU Men’s Basketball; Mike McCoy, Head Coach, San…

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Lasting Impressions: Successful Brands Can’t Afford to Have Bad Days

Your brand is the sum of your actions, your words, how others experience you, and how they perceive you. This holds true whether you’re an individual (personal brand) or you represent an organization (company brand). Your brand is your reputation. It sets expectations, and it’s based on first impressions and lasting impressions, whether those impressions…

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Cause and Effect

I was in a local big box store over the weekend. There in the seasonal aisle section what did I see? There were Halloween decorations, costumes, and candy by the bagful . . . and amazingly there were also lots and lots of Christmas decorations, ranging from lighted trees to bows and ribbons. Really, in…

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Meetings that Deliver

We’ve all been there: meetings that are at conceivably the worst times possible, lack focus, just seem to go on endlessly with little to show for progress, or tend to become forums for self-aggrandizement. It’s Monday morning and someone had the bright idea to kick off the week with an early morning meeting. So-and-so, who…

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Back At It

It’s post-Labor Day, which means it’s time to put the summer vacation plans in the rear mirror and look ahead to Fall and beyond. For many of us, it also means it’s time to “get back at it” school-wise, business-wise and even career-wise after the summer doldrums, what with family vacations, schools being out, and…

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Taking Care of Business Means Taking Care of Self

Do you focus more on the health of your business than you do your personal wellness? What if I told you the two go hand-in-hand? If you are not rested, stress-free, and well-nourished, there’s no way you can maintain the high energy and focus required to build and maintain a successful business. Your business health…

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Difficult Conversations Don’t Have to Lead to Hurt Feelings

One of the things I’ve learned in my career as a Marketing and Product Development Executive and Entrepreneur is that difficult conversations are often necessary and productive. I don’t know about you, but when I hear the phrase “difficult conversations” the first things that spring to mind are images of people arguing and going away…

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Jumpstart Those Creative Juices

Whether you’re a prolific novelist, journalist, musician, poet, or blogger, I’ve got to believe one of the worst feelings in the world for a writer is to have writer’s block—to struggle to find the words when the words have always seemed to be there before. Ditto for content marketers, when the lifeblood of their businesses…

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Saying No: It’s Harder than You Think

Do you have a hard time saying no? Lots of people do, including me. It must have something to do with my entrepreneurial spirit or some fear that I’ll miss out on the opportunity of a lifetime. Or maybe I’ve just got this nurturing soul deep down inside that never wants to let anyone down…

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Look Before You Leap (otherwise, how do you know you’re solving the right problem?)

Do you LEAP before you LOOK? Chance are you don’t . . . and chances are you wouldn’t buy a new car or home or invest money without first doing your homework. Why then do many agencies start with “how” a thing is going to be done before first fully understanding what it is you…

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Here’s the Problem . . .

Former Secretary of State Madeleine Albright’s recent comment, “To put it mildly, the world is a mess,” pretty much sums up the news these days. Seems like every potential hotspot, from the Middle East, to the Ukraine, to western US wildfires, are heating up . . . or worse. This got me to thinking about…

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The Business Development Funnel

Are you operating at your full sales potential? Business Development is all about identifying the right target audience for your product or service and building strong relationships to understand and meet client needs. In Business Development parlance, we know this as the “Sales Funnel.” Into your “Sales Funnel” go all your prospects—and through relationship building,…

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