
The Right People for the Job: Employee Engagement Revisited
Post-Labor Day weekend seemed like a good time to reflect on work, employee engagement, and how hiring the right people for the job who are happy and passionate about their work affects your brand. The Barrel O’Monkeyz team consists of engaged individuals dedicated to serving the Monkeyz mission and all our clients. Simply put, we’re…

Striving, Surviving, and Thriving Through COVID and Post-COVID
It’s been a while—at least around the start of COVID—since I reached out with an update. I’m glad to report that both the June household and Barrel O’Monkeyz is striving, surviving, and thriving!

Who Stands Out as a Stand-In?
As you go out into the world to represent your brand, who can you rely on to hold down the fort at home? Who’s your pinch-hitter? This is an important topic for leaders who attend or participate in tradeshows like the PPAI Expo premium show in Las Vegas or the SAAC Expo in San Diego—events that take them out of…

Carving a Niche That Represents You
These days the marketplace is becoming saturated with new brands, and so many are approaching this problem by casting the widest nets and diluting their brand identity to hopefully appeal to new markets. It’s important to remember what makes your brand unique. I explored this topic a few years ago and I think you’ll find…

Give Them Reasons to Believe in Your Brand
The tools may change over the years, but the fundamentals of brand building do not. Your brand story depends on giving your customers reasons to believe you can deliver. Nowadays it’s easier than ever to get your message out there. Let’s take a look at a blog from a few years back for some proven…

Summer Means More Time for Gaming
I’ll be the first to admit it, I like to game. I may not be as proficient as some of the younger gamers out there, but for a “seasoned” individual, I do pretty well. Have controller, will travel! Not surprisingly, summer is a popular time for gaming. The days are longer and warmer, so everyone…

Taking Care of Business Means Taking Care of Self
To me, summer seems to be a more appropriate time to start thinking more about self-care. We tend to be more active. People are taking vacations. Farm stands and grocery stores are loaded with fresh veggies and fruit. If ever there’s a time to be more health conscious, summer would seem to be it. Of…

It’s Summer. Do You Know Where Your Customers Are?
I’ve written before about the importance of keeping your foot on the marketing pedal during so-called “off-peak” times of year, such as over the Winter holidays and during the summer. The motto of the article to follow is “Don’t disappear just because you think your customers have (because they haven’t).” Keep Your Marketing Efforts Going…

Tried, True and Not So Obvious Tips to Make Your July Fourth Cookout a Success
Happy 4th of July everyone! I hope you get to spend time with loved ones enjoying an awesome backyard cookout, family get-together, or maybe even a full-on videogaming adventure with friends across the miles (trust me, it’s a thing). I wanted to share these tips for enjoying the holiday from Mobile Edge, leading designer and…

Taking a Look Back for Independence Day
Sometimes it’s interesting to look back over a certain span of time to see how much things have changed or how much they’ve stayed the same. The United States turns 247 years old on July 4. That’s ancient in people terms, but quite young for a country. What have we learned in our nearly 250…

Keep Your Marketing Afloat this Summer
Summer is a time for travel and vacations, but that doesn’t mean your marketing efforts should take a timeout. While you and your staff are recharging body, mind, and spirit with a little summertime R&R, there are plenty of things you can do over the next several months to ensure your business growth efforts don’t…

Going Social for Father’s Day
Father’s Day is coming right up. How do you honor your dad, whether he’s still with us or not, for the role he has played in your life? A few years back I wrote a blog honoring all dads out there. I was going to write another for this year, but I figured “if it…