Give Me a Break
With most schools on the east coast off the week of President’s day, and a good portion of schools shut down for all or part of the same week in the rest of the country—the proverbial winter break for students and teachers—my mind starting wandering back to the heady days of youth, back to when…
Taking the Lead: You Make the Call
You or your marketing team has generated leads. You have foot traffic, phone calls, Web traffic and/or all of the above . . . but now what? You’ve captured the attention of prospective customers, so what do you want them to do? Many small business owners fail to make obvious calls to action—to ask prospects…
Sportsmanship on Display
Admittedly I’m more partial to the summer Olympics (volleyball, anyone?), but the spirit of competitiveness and sportsmanship on display at Sochi is refreshing. If you happened to catch Czech snowboarder Sarka Pancochova’s scary fall, where she cracked her helmet, you know what I mean. Pancochova knew she had to have a performance for the ages…
2nd Annual “War of the Roses” Co-ed Volleyball Tournament for HDSA
North County Volleyball presents the “War of the Roses” two-person king and queen of the beach co-ed volleyball tournament invitational on Saturday, February 8, 2014 to benefit the Huntington’s Disease Society of America (HDSA). “War of the Roses” will be held rain or shine and is limited to 48 people (24 guys and 24 gals).…
Marketing is More than a Hunch
How many decisions do you make based on hunches or gut feelings? Did you just drop $30K on that new car because you had a “hunch” that it was everything you wanted, needed, and more? Or did you do some online research first, maybe even listening to the recommendations of friends and co-workers? What about…
