Give Me a Break

by | Feb 26, 2014 | Uncategorized

With most schools on the east coast off the week of President’s day, and a good portion of schools shut down for all or part of the same week in the rest of the country—the proverbial winter break for students and teachers—my mind starting wandering back to the heady...

Taking the Lead: You Make the Call

by | Feb 19, 2014 | Uncategorized

You or your marketing team has generated leads. You have foot traffic, phone calls, Web traffic and/or all of the above . . . but now what? You’ve captured the attention of prospective customers, so what do you want them to do? Many small business owners fail to...

Sportsmanship on Display

by | Feb 12, 2014 | Uncategorized

Admittedly I’m more partial to the summer Olympics (volleyball, anyone?), but the spirit of competitiveness and sportsmanship on display at Sochi is refreshing. If you happened to catch Czech snowboarder Sarka Pancochova’s scary fall, where she cracked her helmet, you...

Marketing is More than a Hunch

by | Feb 5, 2014 | Uncategorized

How many decisions do you make based on hunches or gut feelings? Did you just drop $30K on that new car because you had a “hunch” that it was everything you wanted, needed, and more? Or did you do some online research first, maybe even listening to the recommendations...