Keeping It All in Balance
Where has the summer gone? Hopefully, the summer months have been treating you well and you’ve been able to balance a bit of play time with work time. But with Labor Day just around the corner, it’s back to school and back to work . . . and a whole new sort of balancing act…
It Is All About Who They Know
What if I told you that you could market your product or service to a handful of key individuals and be just as successful, if not more so, as you would casting a wider net to reach a bigger audience? Would you think, “Paul’s been spending too much time on the volleyball court” or “What’s…
Content Still Matters
The sales this week of the Boston Globe and the Washington Post to John Henry (Boston Red Sox majority owner) and Jeff Bezos (Amazon founder), respectively, got me to wondering why such successful business leaders would venture into print media—arguably a dying industry. The more I thought about it, the more I realized these sales…
