Blogs

We’re all guilty of assuming. After all, assumptions based on life experiences and common sense can help us to anticipate and be proactive, rather than reactive. But taking things for granted all of the time, even when we should know better, is where we can get into trouble . . . and the news these…

The Huntington’s Disease Society of America San Diego Chapter’s “Celebration of HOPE Gala 2014” is coming up on Friday, October 17, at the Manchester Grand Hyatt. This event features great food and drinks, dancing, an exciting live and silent auction, and talks from Steve Fisher, Head Coach, SDSU Men’s Basketball; Mike McCoy, Head Coach, San…

Just as we expect the sun to come up tomorrow, or for there to be no one approaching us head-on in our lane when we round a hairpin turn, or that when we toss something up, it will come down, we come to expect certain things from brands. It’s just like the law of physics.…

The Huntington’s Disease Society of America San Diego Chapter’s “Celebration of HOPE Gala 2014” is coming up on Friday, October 17, at the Manchester Grand Hyatt. This event features great food and drinks, dancing, an exciting live and silent auction, and talks from Steve Fisher, Head Coach, SDSU Men’s Basketball; Mike McCoy, Head Coach, San…

We all wish our marketing success could be guaranteed and efficient. Given the massive sales of the iPhone6 and iPhone6+, it seems these days all Apple has to do is “build it and they will come.” The same goes for other recent product debuts such as the PlayStation4 and Xbox One. With built-in user communities,…

The Huntington’s Disease Society of America San Diego Chapter’s “Celebration of HOPE Gala 2014” is coming up on Friday, October 17, at the Manchester Grand Hyatt. This event features great food and drinks, dancing, an exciting live and silent auction, and talks from Steve Fisher, Head Coach, SDSU Men’s Basketball; Mike McCoy, Head Coach, San…

Your brand is the sum of your actions, your words, how others experience you, and how they perceive you. This holds true whether you’re an individual (personal brand) or you represent an organization (company brand). Your brand is your reputation. It sets expectations, and it’s based on first impressions and lasting impressions, whether those impressions…

I was in a local big box store over the weekend. There in the seasonal aisle section what did I see? There were Halloween decorations, costumes, and candy by the bagful . . . and amazingly there were also lots and lots of Christmas decorations, ranging from lighted trees to bows and ribbons. Really, in…

We’ve all been there: meetings that are at conceivably the worst times possible, lack focus, just seem to go on endlessly with little to show for progress, or tend to become forums for self-aggrandizement. It’s Monday morning and someone had the bright idea to kick off the week with an early morning meeting. So-and-so, who…

It’s post-Labor Day, which means it’s time to put the summer vacation plans in the rear mirror and look ahead to Fall and beyond. For many of us, it also means it’s time to “get back at it” school-wise, business-wise and even career-wise after the summer doldrums, what with family vacations, schools being out, and…

Do you focus more on the health of your business than you do your personal wellness? What if I told you the two go hand-in-hand? If you are not rested, stress-free, and well-nourished, there’s no way you can maintain the high energy and focus required to build and maintain a successful business. Your business health…

One of the things I’ve learned in my career as a Marketing and Product Development Executive and Entrepreneur is that difficult conversations are often necessary and productive. I don’t know about you, but when I hear the phrase “difficult conversations” the first things that spring to mind are images of people arguing and going away…