Blogs

I was watching a rebroadcast of the History Channel’s Forged in Fire the other day. In what is perhaps the least likely idea for a hit reality show ever, four bladesmiths compete in timed rounds of a few hours to forge workable blades and handles from scratch. Most of the time, the contestants are part-time…

So you just pitched a project to a prospective client. You know you are one of several possibilities this client is looking at for their new campaign. You feel good about your proposal, especially your ability to meet the client’s goals and the metrics you’ve recommended to measure success. What’s got you most worried, though,…