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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

Blogs

Strategic Solutions for Financial and Legal Growth

Are All Communication Methods Equal?

I admit it. Occasionally, I’ll opt for a quick text message or email rather than talk to someone by phone. It’s easy and I run little chance of getting caught up in a “too-long” conversation when I’m pressed for time. It might even help me avoid a difficult or awkward situation. When I do this,…

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Time for Monkeyz Business

Must-Have Technology . . . or Bust?

If you’ve been anticipating getting your hands on the new Apple Watch, your long wait is nearly over. You can pre-order it starting April 10, and it will be available April 24. If you’re still on the fence as to whether this new device is right for you—like me—check out Apple’s latest video overview for…

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If An Apple Falls, Does it Make a Sound?

Today’s headline got the tech and business worlds all a twitter, and even made yours truly take notice: “Android tablets capture 62% of market share in 2013, beating out iPad for the first time.” Could it be true? How could Apple let such a thing happen? Now read the headline again. It says “Android tablets”…

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Faster, Smarter, Smaller

During this gift giving time of year, it’s easy to let our imaginations wander about what might be hiding beneath some colorful wrapping paper and shiny bow. A new smartphone perhaps? A new, sleek tablet with all the bells and whistles? Years ago, did you ever think you’d get a cell phone for a Christmas?…

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Content Still Matters

The sales this week of the Boston Globe and the Washington Post to John Henry (Boston Red Sox majority owner) and Jeff Bezos (Amazon founder), respectively, got me to wondering why such successful business leaders would venture into print media—arguably a dying industry. The more I thought about it, the more I realized these sales…

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