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The ability to communicate effectively is vital to success in life, both at home and in the workplace. Effective communication requires the ability to convey information verbally or in writing clearly and concisely so that your audience—whether it’s an individual, a roomful of people, or a faceless and nameless audience of thousands—absorbs and understands what…

When it comes to communications—ANY communications—whether it’s whispering sweet nothings to a potential love interest, or trying to engage potential customers to buy your product or service, if you don’t know WHO you’re talking to, how can you hope to make a successful connection? Far too often I see business development and marketing types launch…

I am sometimes amazed by the contents of my email inbox, particularly tailor-made messages and offers designed just for me. Of course, as a marketer and entrepreneur in this digital age, I shouldn’t really be that surprised. I get it. Opt-in lists, segmentation, targeted offers from online shopping venues I frequent, and more allows email…

As the Federal shutdown, slim down, or whatever you want to call it starts week number two, I just had to take a step back and wonder if the politicians in Washington D.C. (and locally, for that matter) really have any notion of the wants, needs, and desires of us constituents. Polls tell us one…

Marketing 101 teaches us to define our ideal client or customer (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the people we most want to be our customers/clients,…