Blogs

Barrel O’Monkeyz helps brands uncover blind spots, ask better questions, and align efforts for impact—turning confusion into clarity and execution into results through fractional CMO leadership.

Planning for the future is crucial for success. Here are some pointers for living in the present, applying lessons from the past, and steering toward a desired future six, 12, or 18 months down the road.

How can we avoid falling into the trap of underestimating the time and effort required to complete a task and becoming a victim of the devil in the details?

A good friend of mine, Frank Cowell of Elevator, recently wrote a blog about “The one thing that will Make or Break Your Marketing.” Any guesses? Budget? Nope. Messaging? Nope. Creative? Nope. Those are all good guesses, and certainly each is critical to successful marketing, but the thing that’s most important—the thing that most often…

“Strategic” is one of those words that has become increasingly popular in the business vernacular. I wonder, though, if most of us know what it truly means, or if it’s nearing status as one of those throwaway words or phrases such as “engagement” or “high quality.” It’s not just enough to use “strategic” as a…