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Navigating the Nuances of B2B vs. B2C Marketing
Barrel O’Monkeyz brings years of expertise in crafting high-impact marketing strategies tailored to both B2B and B2C audiences with clear, consistent messaging that helps brands effectively reach their goals.
It’s Summer. Do You Know Where Your Customers Are?
I’ve written before about the importance of keeping your foot on the marketing pedal during so-called “off-peak” times of year, such as over the Winter holidays and during the summer. The motto of the article to follow is “Don’t disappear just because you think your customers have (because they haven’t).” Keep Your Marketing Efforts Going…
Does Your Brand Have Influence?
Is your company doing all it can to leverage influencers in your field or industry to drive engagement and brings in new audiences? I’ve written in this space over the years about how brands can put influencer marketing to work for them. Now as technology and the reach of social media makes connecting with and…
What Social Media Best Practices Do You Follow?
For most of us—even us more “seasoned” monkeyz—it’s tough to remember a time when social media wasn’t front and center to our lives. The reality, of course, is that social media as we know and practice it nowadays is a relative newcomer. LinkedIn became part of the social landscape in 2003; Facebook came on to…
Give Legs to Your Brand Story with Digital Marketing
It occurred to me the other night as I was walking some friends who were over for dinner out to their awaiting Uber ride that summer is winding down. There was a little nip to the air and a shortness to the day that wasn’t there just a few weeks ago. Of course, this being…
Stop Suffering from Social Media Envy
When it comes to Social Media networks, size does matter. Of course, you want a quality audience that’s genuinely interested in your brand and what you have to say, and interested in sharing news about your brand with others, but you also want numbers—BIG numbers. Telling 10 of the most interested and loyal fans all…
Digital Marketing is Redefining the Idea of “Target Audience”
(Update to original post from June 2013) Marketing 101 teaches us to define our ideal clients or customers (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the people…
