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What’s Your Recipe for Success?
Do you know what success looks like for your new project, product launch, sales/marketing campaign, or branding/re-branding efforts? Courtesy of Merriam Webster, the standard definition of success goes something like this: “the degree or measure of succeeding; a favorable or desired outcome; the attainment of wealth, favor, or eminence; or one that succeeds.” As you…
Change: It’s One of Life’s Constants
“God grant me the serenity to accept the things I cannot change, courage to change the things I can; and wisdom to know the difference.” These are words we’re all likely familiar with, even if we don’t know their source or true meaning. Attributed to theologian Reinhold Niebuhr in a 1943 sermon, the roots of…
Marketing is More than a Hunch
How many decisions do you make based on hunches or gut feelings? Did you just drop $30K on that new car because you had a “hunch” that it was everything you wanted, needed, and more? Or did you do some online research first, maybe even listening to the recommendations of friends and co-workers? What about…
It’s the Most “Planful” Time of the Year…
We’re about to turn the page on another year. Before we know it 2014 will be upon us. How did 2013 work out for you? Did you achieve all of your goals? Did you achieve any of your goals? Did you establish any goals? I have found that without some sort of plan, I tend…