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In the Running: Personal Branding and the Presidency
With just under 17 months to the finish line, the 2016 race for the White House is underway. Hillary Clinton ended months of suspense (insert monkey sarcasm here) by finally making her bid official over the weekend. She joins fellow Democratic hopeful and former Governor of Maryland, Martin O’Malley—plus GOPers Rand Paul and Ted Cruz,…
Is Your Brand Flexible? Entrepreneurs, Startups, and even Major Brands Need to Respond to Changes in the Marketplace
The smartphone and tablet wars are ongoing. Every 6 to 12 months, we get a new barrage of tantalizing photos and cryptic descriptions of the latest this and the latest that—sleek new gadget designs and powerful new software that promise to be bigger, better, faster. In all honesty, though, it all seems a bit “more…
Great Brands Need to Respond to Changes in the Marketplace
The smartphone and tablet wars are ongoing. Every 6 to 12 months, we get a new barrage of tantalizing photos and cryptic descriptions of the latest this and the latest that—sleek new gadget designs and powerful new software that promise to be bigger, better, faster. In all honesty, though, it all seems a bit “more…
When Brand Expectations Aren’t Met
Just as we expect the sun to come up tomorrow, or for there to be no one approaching us head-on in our lane when we round a hairpin turn, or that when we toss something up, it will come down, we come to expect certain things from brands. It’s just like the law of physics.…
Lasting Impressions: Successful Brands Can’t Afford to Have Bad Days
Your brand is the sum of your actions, your words, how others experience you, and how they perceive you. This holds true whether you’re an individual (personal brand) or you represent an organization (company brand). Your brand is your reputation. It sets expectations, and it’s based on first impressions and lasting impressions, whether those impressions…
Heard Any Good (Brand) Stories Lately?
Success comes from being able to tell the story of your brand and engage audiences in ways that are creative, non-intrusive, and fun. Below is how we tell our brand story at Barrel O’Monkeyz. As our name suggests, we are energetic, nimble, and don’t believe business has to be stuffy to be effective. Our formula…
Putting People Behind Your Brand
Facebook gets the second most online traffic every day, just behind Google. Not too far behind them are other social media giants such as Twitter, LinkedIn, and scores more tailoring to specific audiences and niches. If that doesn’t get your juices going—if it doesn’t get you thinking your company/brand better jump on the social media…
