Blogs

We’re all guilty of making assumptions. They can be helpful, allowing us to anticipate and be proactive rather than reactive. However, assuming too much, even when we should know better, can lead to problems.

Freelancers and small businesses often face irregular cash flow due to the cyclical nature of their work. The last thing they need is to spend countless hours chasing late or non-payers.

How can we avoid falling into the trap of underestimating the time and effort required to complete a task and becoming a victim of the devil in the details?

All businesses need star performers plus a skilled and well-rounded supporting cast that can carry the load or step in when key team members leave, get sick, or go on vacation.

Employee engagement is critical to retention and to productivity. But what happens when employees are in jobs that are not consistent with who they are and what’s most important to them?

With brand messaging, if it takes too long to get to the heart of the matter, readers simply move on. Keep it clear, keep it engaging, and watch your brand resonate. Here’s how!

Having goals and action steps in writing makes determining daily and weekly tasks easier . . . and helps me avoid procrastination.

Tips for managing support work for current clients while also keeping the business development pipeline active.

Positive thinking and appreciative inquiry are ways of identifying and building upon what is working well within an organization, community, or relationship.

Re-purposing existing content is a way to gain mileage for your content, reach new audiences, and reinforce your message without being repetitive.

In what ways does your brand stand out from the rest? Are you “going for the gold” to make an emotional connection with your target buyers?

Choosing NOT to address a problem is no different than failing to solve it, while addressing a problem, even if you fail, allows you to let go and move on.