Blogs

We all wish our marketing success could be guaranteed and efficient. Given the massive sales of the iPhone6 and iPhone6+, it seems these days all Apple has to do is “build it and they will come.” The same goes for other recent product debuts such as the PlayStation4 and Xbox One. With built-in user communities,…

Time and time again I am struck by how new technologies and new ways of communicating tend to make some of us think certain “old ways” of doing things are no longer useful, especially when it comes to marketing. Sure, the rotary phone and telegraph have gone the way of homing pigeons and the pony…