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Strategic Solutions for Financial and Legal Growth

When You’re Not There, Who Does The Work?

I’ve written a lot in this blog about how every team needs to have a star performer—a certain someone who always seems to step up at just the right time with an extra effort to propel you and your efforts forward. While I firmly embrace the idea of a star performer, what happens to your…

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Employee Engagement Starts with Recruiting Talent Passionate about Your Company Brand

I was watching a rebroadcast of the History Channel’s Forged in Fire the other day. In what is perhaps the least likely idea for a hit reality show ever, four bladesmiths compete in timed rounds of a few hours to forge workable blades and handles from scratch. Most of the time, the contestants are part-time…

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Organic vs. Paid Search Results: Where’s the Sweet Spot for My Brand?

There’s a great debate raging over whether organic results or paid results are better—especially as it relates to digital advertising efforts. While it’s long been assumed that web visitors tend to avoid clicking on search “results” they know to be ads or that are sponsored, the reality is nowadays it’s getting harder to get search…

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Transparency Builds Customer Loyalty and Trust

Facebook and Mark Zuckerberg have been in the news recently—A LOT. Of course, the tech giant has been in the news for years, and usually around the unprecedented growth of Facebook and its reach around the globe and into our daily lives. For the most part, it’s been positive news. These past few weeks, however,…

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