Blogs

I am sometimes amazed by the contents of my email inbox, particularly tailor-made messages and offers designed just for me. Of course, as a marketer and entrepreneur in this digital age, I shouldn’t really be that surprised. I get it. Opt-in lists, segmentation, targeted offers from online shopping venues I frequent, and more allows email…

Time and time again I am struck by how new technologies and new ways of communicating tend to make some of us think certain “old ways” of doing things are no longer useful, especially when it comes to marketing. Sure, the rotary phone and telegraph have gone the way of homing pigeons and the pony…