by King Monkey | Jul 20, 2016 | Business Development, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Social Media, Uncategorized
Business News Daily describes the measure of success for a brand’s social media and digital marketing efforts as the ability to use it “to grow a flourishing community of fans.” I couldn’t agree more, though I’d probably add that lasting success comes from the use of...
by King Monkey | Jun 22, 2016 | Uncategorized
(Update to original post from June 2013) Marketing 101 teaches us to define our ideal clients or customers (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is...
by King Monkey | Jun 14, 2016 | Digital Media, Fun, Marketing Tips, Public Relations, Social Media, Story Telling, Traditions, Uncategorized
In case you’ve been living under a rock for the past month and need a reminder, Father’s Day is on Sunday. It’s time to break out the steaks and BBQ grills, fill coolers with ice and cold brews, and restock your Dad’s inventory of ties he shouldn’t...
by King Monkey | Mar 22, 2016 | SEO / SEM, Uncategorized, Websites
You’ve labored long and hard to get your search marketing right where you want it: You employed Search Engine Marketing (SEM) techniques by paying for clicks through Google AdWords to get your website front and center in the search results, gaining traction for...
by King Monkey | Mar 15, 2016 | SEO / SEM, Uncategorized, Websites
A common misconception about effective search marketing is that you need to pack your content full of keywords so search bots will take notice. Sure, your content needs to contain keywords and phrases your target buyers will use to find you, but not to the point...