Blogs

If you’re lucky, website visitors will give you 10 to 15 seconds to capture their attention before they move on to a shinier, more engaging web experience. As the marketing/sales leader for your organization, you need to be asking, “What are we doing on our website to capture hearts and minds in those precious few…

When it comes to communications—ANY communications—whether it’s whispering sweet nothings to a potential love interest, or trying to engage potential customers to buy your product or service, if you don’t know WHO you’re talking to, how can you hope to make a successful connection? Far too often I see business development and marketing types launch…

It’s 2016. Do you have a website? According to a 2015 Inc. Online article, more than half of small businesses do not! I find that number astounding, even a little hard to believe. Of course, what they consider a “small business” is quite broad. For example, one of the small businesses Inc. cited is a…

Goals are important. They are what drive us and give direction to our lives. Goals help us lose weight, get fit, finish household chores, climb mountains, buy houses, ask that special someone out on a date, have kids, work harder so we can make more money to buy the things we want, etc. In business,…

Do you have more “room” in your life than you think? Often I’ll hear from a client or colleague that he or she is so busy running the business that there’s positively no time left in the schedule to engage in marketing, social media, and other business development activities—let alone have a life and enjoy…

I just returned from the Consumer Electronics Show in Las Vegas. There I saw innovators and wannabes hoping to become the next Sony, Samsung, or Apple—plus of course a few of the industry’s heavy hitters giving us a peek into what they hope will be our digital and electronic future. From virtual reality demos and…