Blogs

Do you value market intelligence, or do you just assume you know your marketplace and customer motivations? Far too often, this King Monkey has seen the gathering of market intelligence relegated to the “nice to have but not necessary” portion of marketing budgets. At a recent brainstorming session with my team to discuss strategies and tactics…

Sometimes the most obvious solution is staring you right in the face. Take businesses thinking about or already in the process of branding or re-branding themselves. They struggle with what to say, how to say it, and to whom to address it. But why? If they’ve been in business for a while, they have a…

Sometimes the most obvious solution is staring you right in the face. Take businesses thinking about or already in the process of branding or re-branding themselves. They struggle with what to say, how to say it, and to whom to address it. But why? If they’ve been in business for a while, they have a…

How many decisions do you make based on hunches or gut feelings? Did you just drop $30K on that new car because you had a “hunch” that it was everything you wanted, needed, and more? Or did you do some online research first, maybe even listening to the recommendations of friends and co-workers? What about…

Who are your customers? Do you know them, really . . . or do you just think you do. For most small- to medium-sized businesses, I’m betting on the latter, and here’s why: you would be amazed at how many times I’ve been asked to spearhead a marketing effort, or retool one, without benefit of…