Blogs

Setting proper expectations is often be the key to customer satisfaction, and customer satisfaction, we all know is the key to referrals, retention, and repeat sales. Case in point—your client thinks he or she is getting a Cadillac, but what you’re able to deliver is a Ford Focus (my apologies for the analogy to all…

So you’re sitting at home or in the office minding your own business, catching up on the latest blog post from yours truly, eyes riveted to your computer monitor, when your inbox chime sounds. You’ve got email, so you check it out. There, buried among a friend’s latest Facebook post, a meeting confirmation, and about…