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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

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In Search of the Perfect Marketing Touch

In my end-all, be-all of monkey sales dreams, the ideal transaction would go something like this: I grow a great crop of bananas; I tell my fellow monkeys how awesome the bananas taste and how good they are for them; and then my monkey “prospects” literally fight over who gets to buy the bananas and…

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