Blogs

Did you observe “Get to Know Your Customers Day?” It was last Thursday, July 21. It’s a day designed to encourage businesses to reach out to their customers and get to know them better. Sounds like a good idea to me, and if you did miss it, there’s no need to fret. The next one…

Sometimes the most obvious solution is staring you right in the face. Take businesses thinking about or already in the process of branding or re-branding themselves. They struggle with what to say, how to say it, and to whom to address it. But why? If they’ve been in business for a while, they have a…

Sometimes the most obvious solution is staring you right in the face. Take businesses thinking about or already in the process of branding or re-branding themselves. They struggle with what to say, how to say it, and to whom to address it. But why? If they’ve been in business for a while, they have a…

On the heels of last week’s Blog about getting to know your customers better, and getting more comfortable asking them how they learn about, buy, and even use your products or services, I got to thinking “How do I incentivize my customers to give me feedback?” Granted, if the feedback is negative, I generally don’t…

Who are your customers? Do you know them, really . . . or do you just think you do. For most small- to medium-sized businesses, I’m betting on the latter, and here’s why: you would be amazed at how many times I’ve been asked to spearhead a marketing effort, or retool one, without benefit of…

So you’re sitting at home or in the office minding your own business, catching up on the latest blog post from yours truly, eyes riveted to your computer monitor, when your inbox chime sounds. You’ve got email, so you check it out. There, buried among a friend’s latest Facebook post, a meeting confirmation, and about…