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Strategic Solutions for Financial and Legal Growth
Just Ask and They will Tell . . . A Simple Marketing Tool that will Help your Business
Sometimes the most obvious solution is staring you right in the face. Take businesses thinking about or already in the process of branding or re-branding themselves. They struggle with what to say, how to say it, and to whom to address it. But why? If they’ve been in business for a while, they have a…
Just Ask and They Will Tell
Sometimes the most obvious solution is staring you right in the face. Take businesses thinking about or already in the process of branding or re-branding themselves. They struggle with what to say, how to say it, and to whom to address it. But why? If they’ve been in business for a while, they have a…
It Does No Good to Over Promise
We’ve all been there: buyer’s remorse. What looked so good in the store, on the lot, or on the Web site, doesn’t look so good now that I’ve got it home or in the office. What was I thinking? Chances are I wasn’t . . . and if you find yourself in a similar pickle, that your…
A Good Cause: Not Just for Philanthropists Anymore
These days, as consumers, we expect the businesses we frequent to be concerned with more than just their bottom lines. Sure, we still demand top quality products and services, but merely satisfying our demand for materials, things, and know-how just doesn’t cut it anymore. Businesses need to stand for something, preferably something bigger than just their bottom…
Know When to Hold ‘Em, Know When to Fold ‘Em
We’ve all had those projects/business ventures that just don’t feel “right” from the start. They seem to make sense at conception—they may even get us jazzed—but once they get underway, the momentum just sort of fizzles. For every one step forward, you seem to take two steps back; for every one hour billed, you seem…
Maybe it’s not Just the Economy: Meeting Customer Needs
These days, if you find yourself beating your head against the wall trying to generate more sales or get new clients only to come up empty again and again, it’s easy to blame the economy. Everyone’s doing it . . . and for many, their woes are connected to the current business climate. But rather…
It’s All About Expectations
Setting proper expectations is often be the key to customer satisfaction, and customer satisfaction, we all know is the key to referrals, retention, and repeat sales. Case in point—your client thinks he or she is getting a Cadillac, but what you’re able to deliver is a Ford Focus (my apologies for the analogy to all…
